CANVA: Brand Campaigns
LOVE YOUR WORK
CLIENT: CANVA
YEAR: 2024 & 2025
TOUCH POINTS: TVC, ORGANIC SOCIAL, DOOH, OOH, DIGITAL DISPLAY, STREAMING AUDIO & VARIETY PARTNERSHIP
THE CONTEXT: 23% of working Americans feel uninspired at work. Canva wants to change that and shift from being “good for personal design” to “being good for work”.
THE APPROACH: The campaign showcases Canva’s workplace offerings within credible, high-quality media environments relevant to the workplace. The channel strategy includes:
• Streaming TV: :30 brand ads targeted to professionals across their favourite streaming platforms
• Live sports streaming: Bespoke sports-focused product creatives across a variety of platforms airing live during NFL, NBA, MLB, and NHL games and highlights
• OOH: Targeting knowledge workers on their work commutes and within office building lobbies and elevators
• Digital display & video: Product-specific creatives running within digital content contextually aligned to the workplace
• Streaming audio & podcasts: Live reads from influential hosts of podcasts contextually relevant to the workplace
• Social: Extensions on YouTube, Meta, TikTok, LinkedIn and Reddit to educate audiences about what they can achieve with Canva
Credits:
Director: Damian Shatford
Production Company: The Sweet Shop
Music Production & Sound: OTIS Studios
Edit & Grade: ARC EDIT 30s TVCs: 2025
Emmy and Oscar-nominated actress Lorraine Bracco stars as Dr. Lang in Canva’s latest campaign, which encourages organisations to embrace modern design tools and showcases Canva’s evolution into a leading workplace platform used by 95% of Fortune 500 companies.
Credits:
Director: Madeline Clayton
Production Company: Rabbit (AUS)
& Crew (USA)
Music Production & Sound: OTIS Studios
Edit & Grade: ARC EDIT 30s TVCs: 2024
The :30 TV spots compile a reel of six characters using Canva at work to achieve specific goals. The ads follow each of their journeys, bringing in co-workers for inspiring moments of collaboration, and closing in excited scenes celebrating their achievements.
AUDIO STREAMING
ONLINE & PROGRAMMATIC
DOOH & OOH
